![]() There is also a focused content plan for Facebook to create buzz for the show. On the digital front, the entire Cartoon Network website has been given a new look to reflect the Oggy and the Cockroaches theme. ![]() A contest is also being held called ‘Oggy di New House Party’ wherein kids have to tune in to the show from July 23 to August 31, every Monday to Friday and send answers through SMS. ![]() The on-air promotions would include the show being promoted across all channels. It is a mammoth initiative that is sure to help the show and Cartoon Network reach new levels of success,” elaborated Tata. “By tapping almost 550 schools, we are engaging over five lakh kids through games, activities, merchandise based on Oggy and the Cockroaches. The on-ground promotion is the key highlight of the marketing mix which will comprise on-ground school contact programme to be undertaken across eight cities, namely, Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, Chandigarh, Coimbatore and Madhurai in India. ![]() The marketing strategy for the show involves a multi-platform approach including on-air, online and on-ground.
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![]() The main instrument that has made this possible has been the series of events, ?rst organized in 1998, that have spanned over both theoretical and practical aspects of EC. EvoNet has provided logistic and material support for thosewhowerealreadyinvolvedinECbut,inthe?rstplace,ithashadacritical role in favoring the signi?cant growth of the EC community and its interactions with longer-established ones. In its 6-year-long activity, EvoNet, the European Network of Excellence in Evolutionary Computing, has been the natural reference and incubator for that multifaceted community. For this reason, EC has been able to draw the attention of an ever-increasing number of researchers and practitioners in several ?elds. Just from this basic de?nition, it is clear that one of the main features of theresearchcommunityinvolvedinthestudyofitstheoryandinitsapplications is multidisciplinarity. Evolutionary Computation (EC) deals with problem solving, optimization, and machine learning techniques inspired by principles of natural evolution and - netics. |
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